Article Marketing and Duplicate Content Penalties

04/2/2009 - Marketing Far too many writers are afraid to submit their articles to multiple directories because of the risk of duplicate content penalties. Article marketing is not detrimental to the success of your online business or your page rank. Articles published to multiple directories that maintain the writer's original links are not penalized.

Every article must be linked to your website. Linking your articles to your website will also show search engine spiders that your site is the origin for the article. Your website won't be flagged as containing duplicated content. The sites that are publishing your articles will be shown as having less authority to the search engine spiders. Raising your authority through article marketing effectively raises your page rank.

In the long run, you will gain the advantage if you link article directories to your website through the article you wrote. Any other site that publishes your content must point to your site to avoid duplicate content penalties. Article marketing the proper way will make duplicated content work for you, not against you.

In the world of online business, content is king. If you want more traffic to your website, simply don't use copied content. Use each article you write to get the most backlinks and positive publicity to your business. Articles need to be chock full of useful information that make people want to visit your website.

Search engines only worry about a few types of duplication. Copied content and keyword stuffing are very detrimental to your website's page rank. Before search engines caught onto this loophole, people used such tactics to raise their ranks based solely on the keywords. Fortunately, SEO has evolved and so have our options to increase page rank.

Affiliate Programs and Duplicate Content

Affiliate programs are common money makers for high traffic websites. The affiliate programs themselves don't negatively impact search engine results at all. The duplicate content issue comes into effect when hundreds of affiliate partners use the same program-provided articles to market their own affiliate marketing businesses.

The exact same article published by hundreds of affiliate partners pointing to a wide variety of websites takes away from the validity of the information provided. This allows thousands of websites to promote the exact same thing. It doesn't offer the internet community as a whole any real value.

Do yourself and your affiliate marketing business a favor and write your own articles to promote products and services. If you're not a writer or afraid your articles wouldn't be accepted for whatever reason, hire someone to write them for you. Article writing services abound on the Internet. Do some research and find a good one.

Lower Your Page Rank with Duplicate Content

In an attempt to stop duplicate content, search engines use filters to minimize the number of websites promoting duplicated content that clog their indexes. For this reason when you create a new website and fill it full of duplicated or third party content, its chances of receiving a high page rank are slim to none.

If you want to receive a high page rank on the search engines, write your own content or hire a ghostwriter to write unique content for you. Don't rely on content that other people have written, and several sites use. The more duplicate content floating around the internet, the lower your page rank will remain.