How to Implement a Google SEO Campaign

07/2/2009 - Marketing Google SEO is a common phrase around the web, SEO stands for search engine optimisation and when it comes to optimising a website there is only one search engine you need to consider and that is Google. This is because it has a 80-85% search share and is the only real search engine worth targeting.

Many people know little bits of SEO but few really know how to run through a full campaign maximising every ranking opportunity. You see SEO is not about providing one big hit, it is consistently and continually building your sites relevance and authority. It takes time to rank for keywords on Google but following these guidelines will set you on the correct tracks.

The first thing you need to think about is keyword research, use the different tools available online to help you narrow down the most relevant keywords to your content. You need to be looking at search traffic and keyword competition, looking for a good mixture of competitive terms and more niche terms. The Google keyword tool is a great place to discover new keywords and quickly assess there competition.

You will then need to analyse the competition also targeting that keyword, what are they doing well, how many links do they have, what areas of their page are optimised and where can I beat them? This will also give you the ideal opportunity to discover new keywords from your competitors content and meta data.

Now is the time to optimise your on page content. You should include keywords in your title tag, headings, alt attributes, and in the main body content. Also look to bold some on page keywords and create outbound links to relevant sources using the anchor text of your keywords.

If you want your site to rank highly your going to have to build links to your site. Article marketing, directory submissions, blog carnivals, guest posting, commenting and press releases are all ways to get those desired backlinks. You should be looking for a place on your site to create quality content, content that encourages other webmasters to link back to your site, therefore increasing the rankings naturally.

Last but not least you need to check on the health of your site. Duplicate title tags, URLs or meta tags could result in a Google penalty. Check for broken links and faulty redirects or misplaced robots.txt files. All these if not implemented correctly will prevent Google from indexing your site correctly, which you will miss out on traffic. Following this simple structure should ensure you are heading in the right direction with your Google SEO campaign.