Unlock the Secret Steps to Signing On a New Client

07/24/2009 - Business Before you can unlock the secret steps to signing on a new client you want to be clear about who your ideal client is, and be sure you're managing your energy to shift any doubt, fear, worry, concern or any other lower level energies that might be trying to sneak in. Then you are ready to set up an effective system for what you offer, speak confidently about what you offer and create relationships with those that want to work with you (a.k.a., gain the commitment).

This process of gaining the commitment from your ideal client is of utmost importance in your business (whether you work on-line or off-line), but you would be surprised how many people 'wing it.' Now, with that being said, it's also important this system is natural to you--that's why YOU need to develop it. :)

Let's go over the steps that you want to be sure you cover when developing or honing your potential client to paying client process:

Step 1: Be clear about exactly whom your message is for and what their challenge is.

Step 2: Clearly articulate this: "I [power action word] with these kind of clients who have this kind of challenge."

Step 2a: You prepare your energy. Remind yourself what a joy it is to do what you do and here is an opportunity to connect with someone about it! Yay! How exciting!

Step 3: Easy scheduling of initial connection (part of operations). I call this a "Get-to-Know" call. This is an opportunity for you to hear more about what they are looking for and to see if the work that you do makes sense for them.

Step 4: Reminder goes out about this initial meeting.

Step 4a: You prepare yourself to truly connect with this person. It is an opportunity to serve from your highest place, from your heart, to share joyfully.

Step 5: You have this initial chat where you verify their challenges and IF you can help them, emphasize this with a story, "This was a client who came to me. They had this frustrating challenge. I implemented my service. These were the results."

Step 6: You present your offerings very clearly with more than one option of how they can work with you.

Step 7: You ASK which option connects with them.

Step 8: You ASK when they would like to get started.

Step 9: You set the start date.

Step 10: You reserve their appointment with payment information.

Waahoooooo! Yay! You have a wonderful, new client that you are so joyful about having the opportunity to serve. Yipppeeee!

Your call to action. Begin to craft your offering system. Take yourself through the whole process from the moment you speak about what you do, to the moment you gain a new client relationship. Write it out in as much detail as possible. Include dialogue and any other sensory details that will make this very real for you.

The key to this is setting up a process that truly covers your inner and outer approach to selling. For this, I mean a process for feeling joyful about connecting with prospects and an easy to follow template that has them easily signing on to work with you.