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Wes Robertson

Consultant and author Wes Robertson has years of knowledge and experience that have helped him dodge countless pitfalls when including custom promotional items in a marketing campaign. He is here to share his knowledge and give a few basic and advanced tips on things anyone in marketing should be aware of.

 Articles by this Author

You probably don't really think about it too often, but promotional products have been tied to politics for a long time. A REALLY long time. These promotional products don't quite operate on the same principles that are discussed regularly regarding other promos, though.

All popular sports, especially older traditional ones, have some extensive lists of spoken cliches. The promotional industry has their own similar list of promotional products that everyone seems to have to use. Sports promotional items are not an exception!

Marketing and advertising budgets can lose a big chunk of money to sports related advertising with little gain. Instead of jumbotron advertisements no one will remember after the game, go with promotional items.

Summer time usually means sunny time, and it's time to incorporate this into your branding efforts. There's an almost endless variety to sun-related products out there!

Promotional products can seem wasteful, with a large portion of them out there being made of materials that won't biodegrade. With computer waste becoming news and recycling of computer equipment becoming common, how does the promotional products industry stack up?

Smart use of corporate gifts is a key aspect of your brand. The strength of a brand is hobbled significantly if no effort to incorporate the brand internally is made. Promotional items are perfect for this purpose!

Procrastination is a lot more common than you realize, if the number of customers ordering their promotional products just before they need them is any indication. Get them early, or you might miss the boat completely.

Every situation where one might bring in some promotional items, there are usually special things to consider unique to that particular situation. At a tradeshow, keeping your promotional items small is where it is at. Too big means "too bad" and will end up in the trash before long.

Every situation where one might bring in some promotional items, there are usually special things to consider unique to that particular situation. At a tradeshow, keeping your promotional items small is where it is at. Too big means "too bad" and will end up in the trash before long.

Schools have brands and market like any for-profit business does. Promotional items can be used to fill a need and flesh out a school's connection to the sorrounding community.

Be smart when you utilize branded merchandise! Pretty much everything under the sun can have your company logo on it but, just like anything else, some promotional products won't fit your requirements. Don't pick just anything!