Brick Marketing

Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader. SEOJ is owned and operated by the website marketing firm Brick Marketing. Questions about this blog, please call 877-295-0620.


Reputation Management Tips

Managing your company’s reputation on the Internet is one of the many ancillary marketing strategies that have emerged from the explosive rise of search engine marketing over the last decade or so and is no small consideration for businesses of all sizes now and for the near future Why is reputation management relevant to your company

If you are first setting up your pay-per-click campaign, you may be wondering if you should sign up for the content network Google’s pay-per-click advertising model allows you to select between two different pay-per-click networks - the search network and the content network

Online publicity is not hard, in fact is quite elementary The same things that you learned in kindergarten will help you to win the battle of building an online publicity plan that is successful

Keeping Up With The Times

There are a few songs on the radio that mention that the times are changing…and they are More so with business marketing than anywhere else

When it comes to blog marketing there is no technique as more effective and necessary as anchor text What is anchor text exactly

Pay Per Click (PPC) advertising is a very effective way to drive targeted traffic to your website, increase your leads-to-sales conversions, and announce new products and services However, achieving success and maximizing your return on investment with Pay Per Click is not merely a matter of outbidding your competition for prime ad placement

When you have a website that is not converting, it is definitely time to do some improvements Or maybe the site just is not ranking well

Conduct an Internet search for Search Engine Optimization (SEO) tips and you’ll quickly find a great many sites that are eager to pass along SEO tips but violate some of the Universal SEO Truths that they endorse Ironically, these sites rank well for the keyphrase “search engine optimization tips”, but the SEO tips that you seek are: 1

Mention online publicity and most people think search engines Well that is the first step and when launching a new website most everyone can figure out how to submit their site to the search engines, but then what

Click throughs are the point of the email marketing campaign right The first step to getting a click thru is to get the email opened

It’s actually pretty basic But when you think about it the internet as a whole is geared to worldwide, oh wait that is why it’s called the world wide web

Say Search Engine Optimization and the first thing that pops into almost everyone’s heads is keywords Well that is part of it but there is another thing to consider that is relevant words