Barry Densa

For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the baconâ€"please take note: this article is for you To begin

Most businesses talk a big game

It doesn’t matter which business you’re in; what service or product you’re sellingâ€"if you want to net six or seven figures every year, drive your competition into bankruptcy and tears, be voted best marketer of the year and be awarded the Noble Peace Prize and an Oscarâ€"you’ve got to be absolutely great in bed

Just because you build it, and they come

Are you absolutely beside yourself – giddy with delight because Web 20 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels

First, let me make something very clear Whether youre a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam – youve got something to market and sell

Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilections and all other foibles and vices – choose to employ headlines that read like this very sentence youre reading right now

Not too long ago a mortgage broker in Texas asked if Id write a lead generation package for his company—actually he just wanted me to write a letter I guess he didnt need an envelope

My 15-year old daughter, she of the high school English Honors and International Baccalaureate Program, wants to teach me how to be a better copywriter She doesnt think Im quite up to snuff yet